Search engines are the place that almost everyone goes for information online so it is important that your website is seen. To be seen, your website needs to be on the first page and as near the top of the page as possible, which is usually achieved through search engine optimization. On-site optimization is an important part of search engine optimization as it can get your website into shape and make sure it complies with the search engines' guidelines. Paired with off-site optimization it will help improve your rankings more than you ever imagined which will eventually increase your traffic and improve your ROI. The following are some of the tasks that are usually included in on-site optimization.
Meta tags optimization:When it comes to on-site optimization meta tags and especially the meta title tag are very important ranking factors. Thus, the meta title and description tags should be optimized carefully by an experienced SEO expert for best results. Next to meta title tag in importance is the meta description tag which is the first thing potential customers are going to see; so it needs to be well written in order increase the click through rate.
HTML tags and website code optimization:Another important factor when it comes to on-site optimization is the optimization of html tags and site code. Optimizing the site code and removing extra useless code will make your site load faster and thus improve your rankings. Optimizing page load speed is important since it is a ranking factor and the faster your page loads the better. While we're doing the changes to the code, we would make sure your header tags are properly optimized, no hidden text is being used and that your content is reachable and can get indexed by the search engines.
Keyword Optimization:Keyword optimization is also important for on-site optimization. The key to good keyword optimization is making sure you have the right keyword density as you don't want to over optimize or under optimize your page copy. Taking that into consideration, your site content should be written for your customers in the first place rather than the search engines.
Image alt tag optimization:Though webmasters have abused this tag by stuffing keywords into this tag, it's still helpful if used properly. Using keywords properly in the alt tags helps identify these images as related to your site content and make your site easy to access for visually impaired people.
Url optimization:When we optimize the site URLs, we focus on adding keywords to the urls instead of using long urls with no keywords in them. This way you will end up having search engine friendly urls that are clean and easy to index by the top search engines.
Sitemap Generation:Generating a sitemap for your site and submitting it to the search engines will help get these pages noticed and indexed by the search engines quicker. This can be effective if you have pages that are not easily reached from your site's main page or if you have a huge amount of pages that you need to get indexed.
Fixing canonical issues:Part of on-site optimization is making sure you fix any canonical issues since they might cause serious problems with the search engines if not fixed. For example, if your website is accessible through the www-version of the url and the non-www version of the url; there's a risk that both would get indexed and thus lead to duplicate content issues. Ideally the non-www version should be redirected to the www version using a 301 redirect.
Finally, as part of your on-site optimization you want to make sure you do not have any HTML validation problems which are issues with the codes used on your website, while also making sure you don't have any dead links.
On-site optimization is the first step in making sure your website is a success and if followed by off-site optimization will help you get more visitors and increase your revenue significantly. On-site SEO is very affordable and ensures that search engines will index your website properly. It also gets your website into shape for further optimization which is done through off-site optimization. When on-site optimization is done properly, you will end up spending less on off-site optimization.
On-site optimization by itself is really not enough, so you should definitely pair it with off-site optimization if you want to see your rankings improve. These two methods of search engine optimization work together but they really don't work alone!
If your website is not optimized yet, go ahead and get it optimized today rather than tomorrow and you'll never regret that.